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California's Best Hair Tools, Accessories and Haircare Since '05
You Don't Sell a Million Hair Tools Without Learning a Thing or Two.
We've been in the game long enough to know what works and what doesn't. Since our humble beginnings as a department store staple in the early 2000's, and through our growth to an internationally recognized brand, it's been our mission to empower each of you with the best, easy-to-use hair tools, products and accessories. We understand how important hair is in looking and feeling your best, regardless of length, color or texture. We get it. We are hair obsessed too. All of our products are designed in sunny California in collaboration with beauty industry leaders and influencers to make sure they meet the highest quality styling and usability standards. We hope you love them as much as we do!