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Latinoil chia therapy is unlike anything we have ever tried.
It nourishes, restores and protects without being greasy or making hair dull.
It's full of omegas, amino and hyaluronic acids that promote hair and scalp vitality.
Clear and lightweight, it speeds up drying time and extends the life of color treatments.
Great for conditioning, styling and finishing.
It works instantly and keeps working for noticeably healthier hair with each use.
After just a few applications your hair will be so much stronger, smoother and shinier, you won’t recognize it.
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Specially designed extra long barrel makes curling so easy it's practically cheating.
Perfect beach waves, loose soft curls, or tight ringlets - this tool has all the heat settings you need for classic and trending curly hair looks.






Our most popular one-step dryer.
The brush n' blow heats up instantly and works great on damp hair.
Get your drying and styling done in half the time for beautiful, manageable hair every day of the week.
Customer Reviews and Happy Shoppers
California's Best Hair Tools, Accessories and Haircare Since '05
You Don't Sell a Million Hair Tools Without Learning a Thing or Two.
We've been in the game long enough to know what works and what doesn't. Since our humble beginnings as a department store staple in the early 2000's, and through our growth to an internationally recognized brand, it's been our mission to empower each of you with the best, easy-to-use hair tools, products and accessories. We understand how important hair is in looking and feeling your best, regardless of length, color or texture. We get it. We are hair obsessed too. All of our products are designed in sunny California in collaboration with beauty industry leaders and influencers to make sure they meet the highest quality styling and usability standards. We hope you love them as much as we do!
